Published Nov 06, 2019In the real world and online, technological innovation has fostered rapid changes at the intersection of art and business. Now, a new Canadian program is looking to make it easier for musicians to learn the ins and outs of this ever-changing landscape.
BandLaunch is billed as the first-ever free online music business course, set to teach artists about "copyright laws, licences, merchandising, agreements, digital technology, streaming" complete with material from educational and legal professionals.
Funded by the Canada Council for the Arts, BandLaunch will be presented in a "live show" format over 12 weeks.
The program is founded by producer/former MBA instructor Mark Church and Canadian musician Roland Hofer, who also perform together as Caliban Strange.
"Musicians need to know how the revenue streams work in our current age of digital distribution," Church explained in a statement. "The shift from a unit sales-based revenue model to models based on licensing and performance requires new strategies. We can shed some light on how to get musical success in the digital universe, and help Canadian musicians run their band like a business."
Registration for BandLaunch is open now through the program's website and will run until the end of November.